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Mesh, Inc. 
Digital Marketing Strategy
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Make your online marketing manageable.

If you're like me, in addition to your marketing and networking activities in the physical world, the Internet is constantly calling like a siren, asking you for your time. Every day we're bombarded with messages in the media and our email inboxes reminding us that if we're not active online we're missing out on a major opportunity. Yellow Pages and your local newspapers call to offer you incredible deals on their print-services, and you meet companies like Mesh who offer to improve your search position.

In my experience it's easy to get to the end of the day and feel like you've failed. Often the failure is actually seeded in a paralysis of too much choice, rather than an inability to complete one of the possible tasks.

For February we have decided to simplify our inbound marketing efforts, and set some modest goals that will help us increase our social presence, whilst maintaining a healthy balance between work and life, and between getting our core business done as well as being active online.

One of my favourite proponents of work/life balance is Leo Babauta, he writes a daily blog at, and every day he drops another little gem into my inbox that helps me reflect on slowing down, simplifying, and taking care of myself and others close to me. My favourite post of Leo's, and one of his most popular, is titled 20 Things I Wish I Had Known When Starting Out in Life. Another more recent post that I find immensely challenging is titled 100 Days With No Goals. I encourage you to subscribe to zenhabits for a daily dose of live-life-more-slowly medicine!

I'm not quite there with living life goal-free, but for February I'll describe my approach as a method, rather than a goal. Each day I'm going to write one post on the Mesh blog. Each post will be personal, and have personality. Each post will speak to where I am in my work and life, and offer a reflection on the challenges I face. Each post will be at least 2 paragraphs, and contain at least 2 links to articles or content that I have benefitted from, related to the post's topic.

Once I've posted the blog I will tweet the title of the post out on our @meshSEM account. I will then retweet it on my personal @stumullan account.

During the course of the day, I am going to post one other tweet from @meshSEM with a link out to an interesting article or resource on Internet marketing. The purpose of this tweet will be to share knowledge and effective practice for anyone thinking about Internet marketing or SEO. As with the blog, these will be stories that I find interesting, and which I would like to link to.

Finally I am going to create a Mesh Google+ account – they've just opened Google+ to brands and companies – and post both the link and the blog entry there also.

These three tasks are manageable. And they feed my desires or interests in their own way. I enjoy writing, and as my knowledge of marketing online has grown I have wanted to share some of that knowledge and connect with others who are also interested in shared-learning. I also enjoy watching the web and staying on top of current trends and developments. Spending no more than 30 minutes each day writing, browsing and linking not only helps me stay current and write creatively, it also helps keep Mesh on the radar online.

Day one's blog complete– and note that I'm starting on February 7th! There's no place for guilt or duty in this experiment. An authentic voice for your writing and sharing is one that comes from a place of enjoyment or fulfillment, so I'll likely miss a few days during the month, but 15 authentic posts will be much more effective than 29 (it's a leap year!) that are tainted with some sense of 'must do'.

A quick note about links: Links are the lifeblood of the Internet, connecting us to each other, expanding our horizons, bringing unique and interesting news, stories, videos, music to our desktop. Links also help drive your visibility online, each link acting as a 'vote' for your post or page, telling the search engines that you have something valuable to offer. It is certainly my hope that during this process others link to the Mesh blog, improving our visibility, and I would encourage anyone wishing to promote their product or service online to develop a strategy for acquiring natural, relevant links to pages on their website.

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Reader Comments (2)

Looking forward to your updates. Online marketing efforts can go unmanagable at times. Once you create your SEM campaigns you'll need to constantly optimize it otherwise the performance may decline. Looking forward to your updates on how to this on daily basis. Thanks.

April 16, 2012 | Unregistered Commenterseo services

I live in the San Fernando Valley, where prices have been manageable for my fiance and myself in the midst of this ravaged economy - however, I have recently become unemployed (laid off due to economic cutbacks), and now simple trips to the market are a strain on our budget.Thanks for sharing the information.

April 30, 2012 | Unregistered CommenterMicrowave Oven

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