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Digital Brand Development - Alma Dental Centre

We believe that long-term success for any organization is closely linked to strategic branding amongst both internal and external audiences. If you are 'True Believer', you subscribe to the notion that the better brand wins, always (read War in the Board Room by Al and Laura Ries).

In the world of digital marketing (SEO, SEM, Social, etc) brand development has never been more relevant and tied to ROI. We recently saw Moz founder, Rand Fishkin, at the BCAMA VISION Conference reveal data that on how Google SERPs have evolved significantly to favour well-recognized brands over lesser known entities in the last 2 years.

With that in mind, over the last year we rebranded Alma Dental Centre's visual identity and web experience. The problem: on the Vancouver westside it feels like there is a Kitsilano dentist on every corner with the exact same product offer, all fighting for market share. Most clinics were actively promoting their practice through Adwords and SEO, but none were taking steps to improve their brand.  

Differentiation + Focus

The first goal was to simply differentiate Alma by creating a clean and consistent visual brand - void of cliche - that offered excellent user-experience on all devices (i.e. get patients to the right information, fast). The second goal was committing to a long-term focus for the brand. While Alma offers a breadth of dental services, the company strength is centered on oral health and preventative care. Hence, preventative care is a major theme and on-going conversation found throughtout site content, blog and social media.  

Alma digital brand development collage: Brand Strategy and Brand Redesign, Mobile-First Website Design, Brand Standards, Content Strategy and Development.

Key Project Deliverables: Brand Identity, Brand Standards, Photography, Website Design

Ongoing Services: Brand Development, SEO, SEM, Social Media Management.

View Website: Alma Dental dot ca

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Reader Comments (1)

Wow thank you for all this awesome information and I want to say that when I read all this thing here I learned a lot of things and when I speak with they recommended to everyone to read this article if they want to learn more about online marketing of course!

May 28, 2015 | Unregistered CommenterBen

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